About Franklin Flannels
Franklin Flannels give vintage flannel shirts a second chance by artistically reverse dying and softening them one shirt at a time.
We believe in sustainability – nothing is ever wasted. We believe that beauty lies in stories – thus vintage flannels. We see beauty in what others might toss aside. We believe that comfort should also be fashionable. We believe that everyone was born to stand out. – no two flannels are alike.
Franklin Flannels began with an experiment, one vintage flannel shirt, and a talented artist. Dominic is a true creative and the artist behind Franklin Flannels. He is 100% dedicated to breathing new life into vintage flannel. In his words, “I read the shirt, and then decide what colors to bring to the surface.”
Only an artist understands this, but the outcome of reading the shirt is discovering the most beautiful hidden colors that lie beneath the surface. Our flannels move through our Signature softening process and the outcome is the softest one-of-a-kind flannel available today.
The Back Story
You never really know what life has in store for you. In 2013, Cindy felt called to leave her lifelong home in Los Angeles. “My family and friends were all in Southern California, but I felt my soul was being sucked dry. Even buying groceries was a stressful experience. Dominic drove 8 ½ miles to work and it took an hour and a half each way. It was weighing heavy on our quality of life.”
Someone mentioned Franklin, Tennessee and honestly, we thought, “Tennessee? No,” but Franklin suddenly kept crossing our path.
So, we came to see what this little place called Franklin was all about. Cindy fell in love. Dominic took a little longer. We were here for four days – bought a house and moved from our lifelong home in Los Angeles three months later.
We had no family and knew no one. It was a true leap of faith in every sense of the word. Franklin is a “tad” different from bustling Los Angeles. Work didn’t come easily and we wondered what kind of crazy thing had we done? There were real struggles.
One day when we were trying to figure out next steps in our lives, when out of the blue, Cindy saw a very cool distressed flannel. (Today, our shirts look nothing like the original shirt.) Cindy pointed the shirt out to Dominic and he said, “I can make you a shirt like that,” and he did. And that was the beginning of the next chapter in our lives. Franklin Flannels changed our lives forever. From Los Angeles to Franklin…hair styling and life coaching, to giving vintage flannel shirts a second chance, together, we have come to embrace the mystery of life.