About Us

About Franklin Flannels

Franklin Flannels give vintage flannel shirts a second chance by artistically reverse dying and softening them one shirt at a time. The final outcome is the softest, one of-a-kind flannel shirt you'll ever own.

We believe in sustainability – nothing is ever wasted. We believe that beauty lies in stories – thus vintage flannels. We see beauty in what others might toss aside. We believe that comfort should also be fashionable. We believe that everyone was born to stand out. – no two flannels are alike.

Welcome Home!

Meet Stef and Steve:

Stef and Steve are the dynamic duo behind Fork of the South, a beloved brand rooted in the heart of Franklin, Tennessee. Stef, a former elementary school teacher, brings a warm and engaging personality to the brand, making every interaction feel like a friendly chat with a neighbor. Steve, a seasoned sales executive, is the strategic mind driving Fork of the South’s success, ensuring every decision aligns with their core values and vision.

Together for over 15 years, Stef and Steve share a deep passion for their amazing community. They love creating new memories and helping others, embodying the spirit of togetherness and support that defines Franklin. Their commitment to continuing the legacy of Franklin Flannels is unwavering, as they cherish what the brand represents to their community.

Stef and Steve are more than just business owners; they are dedicated members of Franklin, working tirelessly to enrich the lives of those around them and uphold the traditions and values that make their town special.