About Us

About Franklin Flannels

Franklin Flannels give vintage flannel shirts a second chance by artistically reverse dying and softening them one shirt at a time. The final outcome is the softest, one-of-a-kind flannel shirt you'll ever own

We believe in sustainability – nothing is ever wasted. We believe that beauty lies in stories – thus vintage flannels. We see beauty in what others might toss aside. We believe that comfort should also be fashionable. We believe that everyone was born to stand out. – no two flannels are alike.

Franklin Flannels began with an experiment, one vintage flannel shirt, and a talented artist. Dominic is a true creative and the artist behind Franklin Flannels. He is 100% dedicated to breathing new life into vintage flannel. In his words, “I read the shirt, and then decide what colors to bring to the surface.”

Only an artist understands this, but the outcome of reading the shirt is discovering the most beautiful hidden colors that lie beneath the surface. Our flannels move through our Signature softening process and the outcome is the softest one-of-a-kind flannel available today.

The Back Story

You never really know what life has in store for you. In 2013, Cindy felt called to leave her lifelong home in Los Angeles. “My family and friends were all in Southern California, but I felt my soul was being sucked dry. Even buying groceries was a stressful experience. Dominic drove 8 ½ miles to work and it took an hour and a half each way. It was weighing heavy on our quality of life.”

Someone mentioned Franklin, Tennessee and honestly, we thought, “Tennessee? No,” but Franklin suddenly kept crossing our path.

So, we came to see what this little place called Franklin was all about. Cindy fell in love. Dominic took a little longer. We were here for four days – bought a house and moved from our lifelong home in Los Angeles three months later.

We had no family and knew no one. It was a true leap of faith in every sense of the word. Franklin is a “tad” different from bustling Los Angeles. Work didn’t come easily and we wondered what kind of crazy thing had we done? There were real struggles.

One day we were trying to figure out next steps in our lives, when out of the blue, Cindy saw a very cool distressed flannel. (Today, our shirts look nothing like the original shirt.) Cindy pointed the shirt out to Dominic and he said, “I can make you a shirt like that,” and he did. And that was the beginning of the next chapter in our lives. Franklin Flannels changed our lives forever. From Los Angeles to Franklin…hair styling and life coaching, to giving vintage flannel shirts a second chance, together, we have come to embrace the mystery of life.

For Us, Franklin Flannels is Love.

Giving Back

Our lives have been blessed. We are truly grateful for the outpouring of kindness, acceptance and grace that we've experienced. We never imagined how Franklin Flannels™ would change our lives. We also know that our world is filled with plenty of struggle.

We believe that giving back is paramount, and it's an integral part of our mission; thus, a portion of all sales goes to support non-profits we believe are doing vitally important work.

We are selective about who we donate to mostly because, before we send money, we do a thorough search to determine the most need and which organizations are lean on administrative costs so they can provide the most benefit.

We donate to non-profits that give Second Chances to individuals and animals. Like our flannels, we believe that second chances are important.

We currently give to All Things Possible. Victor Marx and his team, regularly put themselves in harm's way to reach and restore victims of trauma. Their ongoing efforts have helped thousands of children, women and members of our military discover new hope, experience long lasting change and receive ongoing support.

Gary Sinese Foundation helps our defenders, veterans, first responders, their families and those in need by creating and supporting unique programs designed to entertain, inspire, strengthen and build communities. To this day, I can’t watch the video without tears. Thank you Gary Sinese for your dedication.

Snooty Giggles Dog Rescue is a foster based rescue organization here in Franklin, TN, but to us they are angels.  They pull at risk dogs into their program, place them in foster homes where they are prepared physically and emotionally for their forever home. They don’t discriminate against size, breed, age or physical condition and their passion is taking in seniors, special needs, medical needs and hospice dogs. They are indeed angels.

We thank you for helping us make the world a little bit better.